THE
ROOTS
Since 1999, where art, sound, and culture meet. Somewhere between music, psychedelics, street culture, and wearable art, we started making clothes in Tel Aviv. No big plan. No investors. Just a small warehouse, a few people, and a lot of ideas that needed to exist.
What grew out of that is still what drives us today— an independent label built from the inside out, not from trends, not from seasons.
THE COLLECTIVE
Across cities, scenes, and shared frequencies. Plazmalab was never just a brand. It’s a growing circle of artists, designers, and dreamers who keep pushing things forward together. From underground scenes to global festivals, we collaborate with people who bring their own voice— not to fit in, but to expand the language.
THE CRAFT
From idea to final stitch, all under one roof. We don’t outsource the soul of what we do. Everything starts here— from raw sketches and pattern development to printing, stitching, and finishing. We operate as our own factory, which means we stay close to every detail, every mistake, every improvement.
FAIR TRADE
Built with respect, not shortcuts. We believe in doing things properly. That means fair production, working with people we trust, and making sure the process behind the piece is as solid as the piece itself. No shortcuts. No compromises.
THE PORTALS
Our stores are not just places to buy clothes. They’re physical spaces of the same world— where people meet, hang out, and connect to the culture. From Tel Aviv to Berlin, CZ, Koh-Phangan and Australia, each one carries the same energy, just shaped by a different city.
SHOP LOCATORTEL AVIV
MAIN WEARHOUSE
BERLIN
MUNICH
TRAVELLING SHOP
koh-phangan
BEYOND
CLOTHING
Not just clothes. Never just clothes. Clothing is just one form. Over the years, we’ve built stages, created installations, and taken part in projects like the Boom Festival— bringing our language into physical space. Same mindset. Different scale.